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Customer.io

A customer engagement platform that allows you to send automated messages based on user data and behavior.

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Categories

Marketing Productivity

Best For

Developers Marketers Product Managers SaaS Companies

Pricing

Platform

Web

Developer

Peaberry Software Inc.

Overall Rating

0.0
☆☆☆☆☆(0.0)
out of 5 stars

About Customer.io

Customer.io is a powerful automated messaging platform designed for data-driven tech companies. It allows marketers to build complex workflows that send emails, push notifications, and SMS based on real-time user behavior and data.

The platform stands out for its flexible data integration, allowing businesses to use any data point (attributes, events) to trigger messages or segment audiences. Its visual workflow builder enables the creation of sophisticated drip campaigns, transactional messages, and re-engagement loops without needing engineering support.

Key Features

  1. Visual Workflow Builder: Drag-and-drop interface to create complex automation campaigns.,
  2. Data-Driven Segmentation: Create segments based on real-time events, attributes, and page views.,
  3. Multi-Channel Messaging: Send Email, SMS, Push, and In-App messages from one platform.,
  4. Ad Audience Sync: Sync segments directly to Facebook and Google Ads.,
  5. Transactional API: Send high-speed transactional messages (password resets, receipts).

Use Cases

  1. Onboarding new users with a personalized email sequence.,
  2. Sending re-engagement push notifications to inactive users.,
  3. Triggering transactional receipts immediately after purchase.,
  4. Syncing high-value user segments to ad platforms for retargeting.

How to Use

  1. Sign up and integrate the SDK or connect your data source (e.g., Segment).,
  2. Define your audience segments based on user data.,
  3. Create a 'Campaign' and use the visual builder to set triggers.,
  4. Draft your messages using the drag-and-drop editor or HTML.,
  5. Activate the campaign to start sending automatically.

Pros

  1. Incredible flexibility with data; if you can send the data, you can use it.,
  2. Visual builder makes complex logic easy to visualize.,
  3. Strong developer focus with robust APIs and webhooks.

Cons

  1. Can be expensive for early-stage startups with large lists but low revenue.,
  2. Requires a good data setup/integration to get the most value.

Tags

CRM Data Integration Email Marketing Marketing Automation Messaging

Support & Contact

📧 Support Email

win@customer.io

🌐 Social Media

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