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Hootsuite

A comprehensive social media management platform to schedule posts, manage engagement, and analyze results.

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Categories

Marketing Productivity

Best For

Agencies Enterprises Large Teams Social Media Managers

Pricing

Platform

Web

Developer

Hootsuite Inc.

Overall Rating

0.0
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out of 5 stars

About Hootsuite

Hootsuite is one of the original and most widely used social media management platforms. It enables businesses and individuals to manage all their social profiles (Twitter, Facebook, Instagram, LinkedIn, etc.) from a single dashboard. Users can schedule posts in advance, view all incoming messages in a unified inbox, and track performance through detailed analytics.

The tool is designed for scale, supporting teams with approval workflows and social listening capabilities to monitor brand mentions across the web. While it historically offered a free plan, it has pivoted to a professional-focused paid model with robust tools for enterprises.

Key Features

  1. Publisher & Scheduler: Create and schedule content across multiple social networks at once.,
  2. Unified Inbox: Manage messages and comments from all platforms in a single stream.,
  3. Analytics: Customizable reports to track engagement, follower growth, and ROI.,
  4. Social Listening: Monitor keywords, hashtags, and brand mentions to catch trends.,
  5. OwlyWriter AI: AI-powered writing assistant to generate captions and post ideas.

Use Cases

  1. Scheduling a month's worth of social content in one sitting.,
  2. Managing customer support inquiries from Twitter and Facebook in one inbox.,
  3. Proving social ROI to stakeholders with professional reports.,
  4. Monitoring brand reputation and competitor activity.

How to Use

  1. Sign up for a free trial and connect your social accounts.,
  2. Use the 'Create' button to draft a post and select the networks to publish to.,
  3. Schedule the post for a specific time or use 'Best Time to Publish'.,
  4. Monitor the 'Streams' tab to engage with comments and mentions.,
  5. Check 'Analytics' to see how your content is performing.

Pros

  1. Supports a vast number of integrations and app extensions.,
  2. 'Streams' view provides a great real-time overview of social activity.,
  3. Reliable and established platform for enterprise needs.

Cons

  1. No longer offers a permanent free plan (Paid only).,
  2. Interface can feel cluttered and dated compared to newer tools.

Tags

Analytics Marketing Scheduling Social Listening Social Media Management

Support & Contact

📧 Support Email

help@hootsuite.com

🌐 Social Media

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